Peggy Lambing,
Peggy A. Lambing,
Charles Kuehl,
Charles R. Kuehl
e.a.
Entrepreneurship
Pearson New International Edition
Paperback Engels 2013 9781292040004Niet leverbaar.
Samenvatting
For courses in Entrepreneurship and Small Business Management.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Specificaties
ISBN13:9781292040004
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>1. Entrepreneurship Today</p> <p>2. The Entrepreneur</p> <p>3. Starting a New Business</p> <p>4. Buying an Existing Business</p> <p>5. Franchising and Other Alternatives</p> <p>6. Women-Owned and Minority-Owned Businesses</p> <p>7. Home-Based Businesses</p> <p>8. Family Businesses</p> <p>9. New Product Development</p> <p>10. Business Growth and the Entrepreneur</p> <p>11. Global Business</p> <p> </p> <p>APPENDIX:</p> <p>The Business Plan: Introduction</p> <p>The Business Plan: Marketing</p> <p>The Business Plan: Management and Personnel</p> <p>The Business Plan: Startup Costs and Financing</p> <p>The Business Plan: Projected Financial Statements</p> <p>The Business Plan: The Legal Section</p> <p>The Business Plan: Insurance</p>
€ 107,74
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan