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Key Business Analytics, Travel Edition - better understand customers, identify cost savings and growth opportunities

The 60+ tools every manager needs to turn data into insights

Paperback Engels 2015 9781292081779
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Analytics are essential in any modern business. They help you make better decisions, develop your strategy and identify growth opportunities in business.


Key Business Analytics provides easy access to the most powerful analytics tools. Whether you are a busy manager, business analyst or data professional, you can unlock the insights behind the data and improve your business performance.


Covering over 60 approaches, this jargon-busting book provides a practical overview of analytics tools and explains how to use them. It will help you to understand some of the most valuable analytics techniques, the areas in business to apply them to and how to turn data into insights. From scenario analysis to data mining, learn how to interpret your data and transform the way you make business decisions. It’s the essential guide for every manager.



Uitgever:Pearson Education


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The Raw Material - Data   

Data Types and Format

How to use this book


Part One: Bare Analytics   


1: Business Experiments / Experimental Design / AB testing

2: Visual Analytics  

3: Correlation Analysis

4: Scenario Analysis 

5: Forecasting / Time Series Analysis  

6: Data mining

7: Regression Analysis

8: Text Analytics

9: Sentiment analysis

10: Image Analytics 

11: Video Analytics

12: Voice Analytics

13: Monte Carlo Simulation  

14: Linear Programming

15: Cohort Analysis  

16: Factor analysis

17: Neural Network Analysis

18: Meta Analytics - Literature Analysis   


The Part II: Analytics Input Tools or Data Collection Methods

19: Quantitative Surveys  

20: Qualitative Surveys

21: Focus Groups  

22: Interviews

23: Ethnography

24: Text Capture

25: Image Capture

26: Sensor Data

27: Machine data capture  


Part Three: Financial Analytics  

28: Predictive sales analytics

29: Customer Profitability analytics 

30: Product Profitability analytics

31: Cashflow analytics

32: Value Driver Analytics

33: Shareholder value analytics

34: Risk Reward Analytics

35: Unmet need analytics  

36: Market Size Analytics  

37: Demand Forecasting

38: Market Trend Analytics  

39: Non-customer analytics 

40: Competitor analytics

41: Pricing analytics 

42: Marketing channel analytics

43: Brand Analytics  


Part Five: Customer Analytics


44: Customer satisfaction analysis 

45: Customer Lifetime Value Analytics

46: Customer segmentation analytics  

47: Sales Channel Analytics 

48: Web Analytics  

49: Social Media Analytics

50: Customer Engagement Analytics

51: Customer Churn Analytics  

52: Customer acquisition analytics  


Part Six: Employee Analytics

53: Capability Analytics  

54: Capacity Analytics

55: Employee Churn Analytics  

56: Recruitment channel analytics  

57: Competency acquisition analytics

58: Employee Performance Analytics

59: Corporate culture analytics

60: Leadership Analytics   


Part Seven: Operational Analytics

61: Fraud Detection Analytics

62. Core Competency Analytics

63: Supply Chain Analytics  

64: Lean Six Sigma Analytics

65. Capacity Utilisation Analytics

66: Project and Program Analytics 

67. Environmental Impact Analytics

68: Corporate Social Responsibility (CSR) Analytics



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        Key Business Analytics, Travel Edition - better understand customers, identify cost savings and growth opportunities