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Exploring Strategy - Text and Cases

Paperback Engels 2019 9781292282459
Verkooppositie 3841
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

Understand basics and develop expertise to think and behave like a manager

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding.

Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. New to this edition:The 12th Edition of Exploring Strategy has been comprehensively updated to help you:* Understand clearly the key concepts and tools of strategic management* Explore hot topics, including business models, corporate governance, innovation and entrepreneurship* Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.

Specificaties

ISBN13:9781292282459
Taal:Engels
Bindwijze:paperback
Aantal pagina's:828
Druk:12
Verschijningsdatum:10-9-2019

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Over Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Andere boeken door Gerry Johnson

Over Richard Whittington

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Andere boeken door Richard Whittington

Over Kevan Scholes

Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.

Andere boeken door Kevan Scholes

Over Duncan Angwin

Duncan Angwin is Professor of Strategic Management at Lancaster University.

Andere boeken door Duncan Angwin

Over Patrick Regnér

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Andere boeken door Patrick Regnér

Inhoudsopgave

1: Introducing Strategy
2: Macro Environmental Analysis
3: Industry and Sector Analysis
4: Resources and Capabilities Analysis
5: Stakeholders and Governance
6: History and Culture
7: Business Strategy and models
8: Corporate Strategy
9: International Strategy
10: Entrepreneurship and Innovation
11: Mergers, Acquisitions and Alliances
12: Evaluating Strategies
13: Strategy Development Processes
14: Organising and Strategy
15: Leadership and Strategic Change
16: The Practice of Strategy

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        Exploring Strategy - Text and Cases