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Business Communication Today, Global Edition

Paperback Engels 2020 9781292353142
Verkooppositie 250
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

For courses in business communication. 'Business Communication Today' continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing.

With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.

Specificaties

ISBN13:9781292353142
Taal:Engels
Bindwijze:paperback
Aantal pagina's:704
Druk:15
Verschijningsdatum:27-7-2020

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Inhoudsopgave

1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing's
19. Applying and Interviewing for Employment

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        Business Communication Today, Global Edition