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Fundamentals of Strategy

Paperback Engels 2023 9781292731674
Verkooppositie 699Hoogste positie: 102
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Samenvatting

Understand and apply the essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

The sixth edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Offering new case studies, illustrations and approaches, this book will help you develop your understanding of how theories apply to real-world scenarios and the strategic choices facing today's organisations.

Specificaties

ISBN13:9781292731674
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Druk:6
Verschijningsdatum:20-12-2023
ISSN:

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Over Richard Whittington

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Andere boeken door Richard Whittington

Over Duncan Angwin

Duncan Angwin is Professor of Strategic Management at Lancaster University.

Andere boeken door Duncan Angwin

Over Patrick Regnér

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Andere boeken door Patrick Regnér

Over Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Andere boeken door Gerry Johnson

Over Kevan Scholes

Kevan Scholes is Emeritus Professor of Startegic Management and formerly Director of the Sheffield Business School.

Andere boeken door Kevan Scholes

Inhoudsopgave

1 Introducing strategy
2 Macro-environment analysis
3 Industry and sector analysis
4 Resources and capabilities analysis
5 Purpose and culture
6 Business strategy and models
7 Entrepreneurship and innovation
8 Corporate strategy
9 Strategy in action

Appendix: Working with strategy

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        Fundamentals of Strategy