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Business Research

A Practical Guide for Students

Paperback Engels 2021 5e druk 9781352011814
Verkooppositie 5020Hoogste positie: 916
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Now in its fifth edition, 'Business Research' offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook will provides the tools needed to embark on and successfully complete research projects.

Its balance of practical advice, methodical approach and sound academic underpinning will gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

Specificaties

ISBN13:9781352011814
Taal:Engels
Bindwijze:paperback
Aantal pagina's:376
Druk:5
Verschijningsdatum:6-4-2021
Hoofdrubriek:Algemeen management
ISSN:

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Inhoudsopgave

1. Understanding Research.
2. Dealing with Practical Issues.
3. Identifying your Research Paradigm.
4. Designing the Research.
5. Searching and Reviewing the Literature.
6. Writing your Research Proposal.
7. Collecting Qualitative Data.
8. Analysing Qualitative Data.- 9. Integrated Qualitative Data Methods.- 10. Collecting Data for Statistical Analysis.- 11. Analysing Data Using Descriptive Statistics.- 12. Analysing Data Using Inferential Statistics.- 13. Writing your Dissertation or Thesis.- 14. Publishing your Research.- 15. Troubleshooting.

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