Eric Sink on the Business of Software

Paperback Engels 2006 2006e druk 9781590596234
€ 34,59
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Samenvatting

Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com

Sink founded a company that was named to the Inc 500

Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor

Specificaties

ISBN13:9781590596234
Taal:Engels
Bindwijze:paperback
Aantal pagina's:320
Uitgever:Apress
Druk:2006

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Inhoudsopgave

  1. What Is a Small ISV?
  2. Whining by a Barrel of Rocks
  3. Starting Your Own Company
  4. Finance for Geeks
  5. Exploring Micro-ISVs
  6. First Report from My Micro-ISV
  7. Make More Mistakes
  8. Small ISVs: You Need Developers, Not Programmers
  9. Geeks Rule and MBAs Drool
  10. Hazards of Hiring
  11. Great Hacker != Great Hire
  12. My Comments on “Hitting the High Notes”
  13. Career Calculus
  14. Finding a Product Idea for Your Micro-ISV
  15. Marketing Is Not a Post-processing Step
  16. Choose Your Competition
  17. Act Your Age
  18. Geek Gauntlets
  19. Be Careful Where You Build
  20. The Game Is Afoot
  21. Going to a Trade Show
  22. Magazine Advertising Guide for Small ISVs
  23. Tenets of Transparency
  24. Product Pricing Primer
  25. Closing the Gap, Part 1
  26. Closing the Gap, Part 2

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€ 34,59
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          Eric Sink on the Business of Software