Eric Sink on the Business of Software
Paperback Engels 2006 2006e druk 9781590596234Samenvatting
Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com
Sink founded a company that was named to the Inc 500
Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor
Specificaties
Lezersrecensies
Inhoudsopgave
- What Is a Small ISV?
- Whining by a Barrel of Rocks
- Starting Your Own Company
- Finance for Geeks
- Exploring Micro-ISVs
- First Report from My Micro-ISV
- Make More Mistakes
- Small ISVs: You Need Developers, Not Programmers
- Geeks Rule and MBAs Drool
- Hazards of Hiring
- Great Hacker != Great Hire
- My Comments on “Hitting the High Notes”
- Career Calculus
- Finding a Product Idea for Your Micro-ISV
- Marketing Is Not a Post-processing Step
- Choose Your Competition
- Act Your Age
- Geek Gauntlets
- Be Careful Where You Build
- The Game Is Afoot
- Going to a Trade Show
- Magazine Advertising Guide for Small ISVs
- Tenets of Transparency
- Product Pricing Primer
- Closing the Gap, Part 1
- Closing the Gap, Part 2
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
