LOVE YOUR LEGACY
Five secrets of leading businesses that build a better worldPaperback Engels 2021 9781838303341
'I learned more from this book than an entire sustainability business strategy course at Harvard Business School. That course at Harvard was awesome. This book is better. Everybody should read this.' - Matt Deasy, B Corp Leader & Business Sustainability Consultant
What good does your business do? Beyond serving your customers, what value does it create for society? Or our planet? Does it care about justice?
Whether you’re part of a ‘mainstream business’, a 'B Corp', or a 'social enterprise', how effective is your impact strategy? How well is it aligned with your business? Is it financially sustainable? Does it address a root cause or merely paper over the cracks?
In 'LOVE YOUR LEGACY', Dr Melanie van de Velde examines the need for businesses to have a beneficial impact on our planet and its inhabitants. The UN sees poverty, climate change and pollution as our key global challenges. 90 percent of global citizens believe that companies should help fix these issues. But research shows that most business leaders lack the knowledge how to best do so.
Drawing on her award-winning research, Dr van de Velde unpicks where most impact strategies go wrong. She reveals five key insights into the reasons why some companies like Patagonia achieve far better results with their impact initiatives than others.
She provides a practical guide for businesses to create more profitable, robust and effective strategies. For better and longer-lasting results; both globally and locally.
To help you build a legacy you can be proud of.
'There is a growing consensus that business as usual is not an option. This book provides the answers and insights as to how things can and must change.' - Peter Holbrook CBE, CEO Social Enterprise UK
Chapter One: Every business faces this challenge 23
Chapter Two: Impact on what? 43
Chapter Three: Fix the root cause 79
Chapter Four: Justice before charity 113
Chapter Five: GOOD vs BAD profit drivers 127
Chapter Six: Why we need GOOD profit drivers 153
Chapter Seven: Sustainability is a trajectory 191
Chapter Eight: SMART Impact strategies 209
Final thoughts 243
Research methods 252
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