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Lead with Content

How to put content at the centre of digital transformation

Paperback Engels 2019 9781916108318
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'Lead with Content' is about the vital role of content strategy in digital transformation, and vice versa. If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.

It’s less about what order the words should go in, using bullet lists or the benefits of subtitles. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.

From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.




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Over Padma Gillen

Padma Gillen is co-founder of content design consultancy, Llibertat. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams. He also advises organisations on how to set up and deliver successful web content projects, coaches them through the process, and provides teams to make it happen. Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

Andere boeken door Padma Gillen


Chapter 1 User needs and why your organisation doesn't care about them
Chapter 2 Planning and writing your proposition
Chapter 3 How to organise your content team
Chapter 4 What good governance looks like
Chapter 5 Getting to grips with content design
Chapter 6 Agile: What it is, why it's good and how to do it
Chapter 7 Effective communication for digital transformation

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        Lead with Content