Tawfik Jelassi,
Francisco J. Martinez-Lopez,
Francisco J. Martínez-López
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Paperback Engels 2021 4e druk 9783030489526
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Specificaties
ISBN13:9783030489526
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Druk:4
Lezersrecensies
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Inhoudsopgave
Introduction: Key Terminology and Evolution of E-business.- The E-business Strategy Framework: Overview of the E-business Strategy Framework.- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies.- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses.- Strategy Options in E-business Markets.- Creating and Sustaining a Competitive Advantage Over Time.- Exploiting Opportunities of New Market Spaces in E-business.- Creating and Capturing Value Through E-business Strategies.- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities.- Interaction With Suppliers: E-procurement.- Choosing the Appropriate E-business Strategy for Interacting With Users.- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce.- Strategies for Mobile Commerce.- Strategies for Social Commerce.- Unifying Channels to Reach Customers: Omni-Channel Strategies.- The Strategic Approach of the World's Bigges E-tailing.- Strategic Trends for E-business.- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation.- Case Studies: Digital Transformation at Axel Springer.- Dallara Automobil: Transforming a Racing Legend.- DBS Transformation (a): Becoming a World-Class Multinational Bank.- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up.- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya).- DBS Transformation (c): The World's Best Digital Bank.- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb.- Disruptive Change at Bossard With SmartFactoryLogistics.com?.- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions.- TURKCELL (A): How to Respond to Digital Disruption?.- TURKCELL (B): From a Telecom Network Operator.- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan