Product Information Management

Name: Product Information Management
Author: Jorij Abraham

Theory and Practice

Gebonden Engels 2014 2014e druk 9783319048840

Verwachte levertijd ongeveer 9 werkdagen

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Samenvatting

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Specificaties

ISBN13:9783319048840

Trefwoorden:management, information management

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:179

Uitgever:Springer

Druk:2014

Verschijningsdatum:19-5-2014

Hoofdrubriek:Reclame en verkoop

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Inhoudsopgave

What is PIM?- Benefits of a PIM System.- The Product Data Model.- PIM Processes.- PIM to Print.- Selecting a PIM System.- Implementing a PIM.- Appendix: Cases.- Appendix: PIM Software Vendors.- About UNIC.- About the Author.