Jorij Abraham
Product Information Management
Theory and Practice
Gebonden Engels 2014 2014e druk 9783319048840
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Specificaties
ISBN13:9783319048840
Trefwoorden:management, information management
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:179
Uitgever:Springer
Druk:2014
Verschijningsdatum:19-5-2014
Hoofdrubriek:Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
What is PIM?- Benefits of a PIM System.- The Product Data Model.- PIM Processes.- PIM to Print.- Selecting a PIM System.- Implementing a PIM.- Appendix: Cases.- Appendix: PIM Software Vendors.- About UNIC.- About the Author.
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Gerbrand Rustenburg€ 83,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan