,

Proceedings of the 1988 International Conference of Services Marketing

Gebonden Engels 2015 9783319173160
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Specificaties

ISBN13:9783319173160
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:367
Uitgever:Springer International Publishing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

Papers from Opening Competitive Paper Session.- Travel and Tourism.- Leisure and Recreation.- Recreational Services.- International Services.- Financial Services.- Services Marketing Strategies and Techniques.- Travel and Hospitality.- Health Care Services.- Nonprofit Services.- Industrial Services.

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Proceedings of the 1988 International Conference of Services Marketing