Managing Media Firms and Industries

Name: Managing Media Firms and Industries
Author: Gregory Ferrell Lowe

What's So Special About Media Management?

Paperback Engels 2016 9783319363394 1e druk

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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Specificaties

ISBN13:9783319363394

Trefwoorden:media, medialandschap

Taal:Engels

Bindwijze:paperback

Aantal pagina's:382

Uitgever:Springer

Druk:1

Verschijningsdatum:23-8-2016

Hoofdrubriek:Organisatiekunde, Reclame en verkoop

ISSN:

Serie:Media Business and Innovation

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Inhoudsopgave

Forward.- Introduction.

Part I: Scholarship and Distinction.
Part II: Governance and Accountability.
Part III: Business and Economics.
Part IV: Products and Markets.
Part V: Leadership and Labour.