Joachim Scharioth,
Margit Huber
Achieving Excellence in Stakeholder Management
Gebonden Engels 2003 2003e druk 9783540002550
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The term ‘stakeholder management’ describes the policy towards all interest groups that have a stake in a company. Here, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today’s global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.
Specificaties
ISBN13:9783540002550
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:151
Uitgever:Springer Berlin Heidelberg
Druk:2003
Hoofdrubriek:Ondernemingsrecht, Leiderschap, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
From Customer Satisfaction via Stakeholder Management to the Balanced Scorecard.- From Customer Satisfaction to Customer Loyalty: The experience of the Michelin and NFO Infratest Workshop.- What makes TRI*M Methodology effective in improving quality?.- Research on Czech Telecom Customer Retention.- Haspa Quality — from Customer Satisfaction to Customer Retention.- Measuring organizational commitment in merging companies with NFO TRI*M.- Setting up a Customer Retention System for a major bank in Germany.- Data Matching and Data Mining with EX?A?MINE: putting TRI*M results into immediate action.- Company-specific deployment of TRI*M results.- The Customer Retention Index as a marketing performance measurement tool for trade fairs.- Auditing firms today and tomorrow.- A memorable meeting.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan