Philip Kotler,
Roland Berger,
Nils Bickhoff
The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Paperback Engels 2014 9783642422386Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Specificaties
ISBN13:9783642422386
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Berlin Heidelberg
Hoofdrubriek:Algemeen management, Strategisch management, Algemeen management
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Inhoudsopgave
Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan