The Quintessence of Strategic Management

Name: The Quintessence of Strategic Management
Author: Philip Kotler

What You Really Need to Know to Survive in Business

Paperback Engels 2014 9783642422386

Verwachte levertijd ongeveer 8 werkdagen

33,69

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Samenvatting

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Specificaties

ISBN13:9783642422386

Taal:Engels

Bindwijze:paperback

Uitgever:Springer Berlin Heidelberg

Hoofdrubriek:Algemeen management, Strategisch management, Algemeen management

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Inhoudsopgave

Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.