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B2B eCommerce

Basics, Business Models and Best Practices in Business-to-Business Online Trade

Paperback Engels 2022 9783658385279
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Samenvatting

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Specificaties

ISBN13:9783658385279
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:

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Inhoudsopgave

<p>Basics of B2B eCommerce.- Special features of B2B eCommerce.- Business models in B2B eCommerce.- Best practices in B2B eCommerce.- Risks in B2B eCommerce.</p>

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        B2B eCommerce