Export planning, 2e editie met MyLabPaperback Engels 2017 9789043035705
When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. 'Export Planning' provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.
Export Planning will enable readers to:
- systematically select and plan entries into new international markets;
- assemble a sound line of reasoning from strategy to implementation;
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance.
'Export Planning' is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experiences.
Nieuw in deze editie
This 2nd edition includes a new chapter on how to implement the export transaction with detailed aspects of logistics shipping/documentation, customs clearance and financial insurance/payment.
Next to this, the digital learning environment MyLab NL will be available with this new edition. A lot of study and teacher's materials will be available on MyLab NL. You can find more information about MyLab NL here below.
This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
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About the author
Export Planning Part I
1 Introduction export planning
2 Internal and external analysis
3 Business strategy and internationalization
Export Planning Part II
4 Country analysis and selection
5 Value chain and supply chain setup
6 Export market strategy and entry options
Export Planning Part III
7 Marketing mix and competitive positioning
8 Logistics and organization
9 Financial plan and legal issues
Export Planning Part IV
10 Milestones and implementation
Creating milestones, identifying critical success factors, CRM - and SCM - implementation
11 Finance, Logistics, and Customs aspects of the export transaction
Chapter on export transaction process, financial handling, logistics organisation and customs clearance.
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