

Hanan Challouki is de oprichtster van Inclusified, het bedrijf dat zich focust op inclusieve strategieën en campagnes. Ze werkte al samen met bedrijven als Google, Brussels Airport, Telenet en BNP Paribas en werd voor haar innovatieve strategieën in 2018 beloond met een plek in de prestigieuze lijst van Forbes 30under30. Ze is de auteur van Inclusieve communicatie.
Meer over Hanan ChalloukiInclusive Communication (e-book)
Everything you need to know to reach a diverse audience
E-book Epub met watermerkbeveiliging Engels 2022 1e druk 9789464019919Samenvatting
In an increasingly diverse society, companies and governments are constantly looking for ways to communicate efficiently and broaden their target audience. The difference between the diversity in society and the lack of it in the majority of sectors is enormous. Companies are increasingly aware of the potential of diverse target groups and want to know how to reach them effectively. However, in-house communication teams and creative agencies lack the necessary expertise to achieve this.
With this book, Hanan Challouki aims to bring about change. Inclusive communication is a strategic approach that allows brands to stay relevant in a superdiverse society, learn more about new target groups and exceed their own communication and marketing goals.
Inclusive Communication is aimed at business leaders, marketers and strategists who recognise that the world is changing. It is a book for anyone who wants to be successful, who sees the potential of a diverse society, and who wants to maximise that potential.
This book is an excellent start to understanding what to avoid, and what inclusion and diversity actually are. It also gives you the practical tools that show you how to communicate and act inclusively with your company, both internally and externally. - Safia Yachou, senior communications and media professional, and former radio and TV journalist
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan