Before we start
Part I: Exposition
1. Compositions in business
-The striking similarities between the worlds of music and business
-One striking difference
-The Business Composition construed
2. Why you may benefit from the Business Composition approach
-What music does to listeners is what business wants to do to customers
-What can go wrong without a business composition
-Turning from value disciplines to customer effects
3. Linking mission, strategy and culture to execution
-Mission vs composition
-Strategy vs composition
-Concept vs composition
-Business composition as medicine for the pains of change
Part II: Development
4. Your organization as an orchestra
-Size does matter (to a certain extent)
-Professional attitude and teamwork
5. Creating strong business compositions
-It is all about creating experiences
-Origins of compositions
-Powerful business compositions
-Transformation by title
-Compose for involvement
-Short vs sectioned compositions
-Score and orchestration
-Applying business compositions for innovation
-Putting together the repertoire
-Key questions for business composers
6. Creating compelling performances. Every time
-How strict should it be?
-Inspiration versus routine: the power of repeatable uniqueness
-Possibilities and limitations of arrangements
-Choosing the right instruments
-Designing the setting
-Facing the customer
7. Getting and keeping everyone involved
-Roles instead of jobs
-The producer’s role
-The composer’s role
-The arranger’s role
-The conductor’s role
-The orchestra member’s role
-The section leader’s role
-The soloist’s role
-The audience’s role
-The backstage role
Part III: Reprise
8. The result
-Maintaining the value balance
-Efficiency and impact
-Preference and profit
-The power of commitment
-The drive to perform
-Shaping the shared passion
-The fruits of the shared experience
9. Back to the soul of value creation
Before you leave
Sources
About the author
Note
