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This book tackles the interface between translation and pragmatics. It comprises case studies in English, Greek, Russian and Chinese translation practice, which highlight the potential of translation to interact with pragmatics and reshape meaning making in a target language in various pragmatically relevant ways. Meer
This book features articles contributed by leading scholars and scholar-translators in Translation Studies and Chinese Studies from around the world. Written in English, the articles examine the translation of classical Chinese literature, from classics to poetry, from drama to fiction, into a range of Asian and European languages including Japanese, English, French, Czech, and Danish. Meer
This contributed volume discusses in detail the process of construction of a WordNet of 18 Indian languages, called “Indradhanush” (rainbow) in Hindi. Meer
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Meer
This book provides a contextualized and balanced look into the timely topic of values in English Language Teaching (ELT) materials with a primary focus on the Chinese context. Meer
This book provides an overview of current trends and practices in English Language Teaching (ELT) across the European Union. It offers insights into key ELT issues which are at the forefront of twenty-first-century classrooms. Meer
This collection explores the interpretation of historical fiction through fictional representations of the past in an Asian context. Emphasising the significance of region and locality, it explores local networks of political and cultural exchanges at the heart of an Asian polity. Meer
This book is a convergence of heterogeneous insights (from languages and literature, history, music, media and communications, computer science and information studies) which previously went their separate ways; now unified under a single framework for the purpose of preserving a unique heritage, the language. Meer
This book attempts to solve the question whether semiotics is a methodology as is generally held and if the studies of meaning and the mind can shed light on a series of metaphysical issues, so that the edifice of semiotics could be erected on a philosophical ground. Meer
This book investigates the characteristics of hybridity in Chinese texts that have been translated from English. It also explores the potential impact of translation and hybridity on written Chinese over the past 70 years. Meer
This book provides a critical overview of contemporary world issues in Language and Literary Studies. It offers specific ideas as to how to move away from the traditional literary canon, on the one hand, and traditional native-speaker norms in English language teaching, on the other. Meer
This book focuses on improving reading comprehension by targeting the jargon, idiomatic language and academic expressions used in the business world. A Student’s Guide to the Language of Finance is a reference textbook designed to unlock the jargon of the business and finance world for international students, improving the reading comprehension and writing skill of English language learners by targeting the jargon, idiomatic language, and academic expressions employed in the business, finance, and banking fields. Meer
This book offers a comprehensive overview of Chinese medicine terminology translation, defining the most central concepts in Chinese traditional medicine, providing simplified Chinese characters, Mandarin Pronunciation in pinyin, citations for 111 of the most key concepts in traditional Chinese medicine and culture. Meer
This volume supplements Tang Tales, A Guided Reader (Volume 1; 2010) and presents twelve more Tang tales, going beyond the standard corpus of these narratives to include six stories translated into English for the first time. Meer
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