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This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. Meer
In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e. Meer
At a time when information systems are becoming ever more complex and quality to market and time to market are critical for many companies, a structured test process is essential. Meer
The digitization of factories promises great potential benefits. The implementation of the various technologies for the smart factory is extremely complex, requires new competencies and necessitates significant investments. Meer
The digitization of factories promises great potential benefits. The implementation of the various technologies for the smart factory is extremely complex, requires new competencies and necessitates significant investments. Meer
This book contains the proceeding of the 26th International Conference on Production Research (ICPR). ICPR is a biennial conference that has been hosted for more than a half century. Meer
This book covers high-quality peer-reviewed research papers presented at the 18th International Symposium of Organizational Sciences (SymOrg 2022) held in Belgrade, Serbia, from 11 to 14 June 2022. Meer
This book explores smart/intelligent business and management, addressing the challenges and issues encountered by contemporary organizations. It provides a detailed and up-to-date perspective on theoretical and practical aspects related to the management of dynamic, competitive, and socially responsible organizations. Meer
This book focuses on the nature and properties of soils of Hindu Kush-Himalayas and their management for agricultural land use. It discusses all aspects of climatic variations and potential of resources in the Himalayan region including examples from Afghanistan, Bangladesh, Bhutan, China (Tibet), India, Myanmar, Nepal and Pakistan. Meer
This book focuses on the nature and properties of soils of Hindu Kush-Himalayas and their management for agricultural land use. It discusses all aspects of climatic variations and potential of resources in the Himalayan region including examples from Afghanistan, Bangladesh, Bhutan, China (Tibet), India, Myanmar, Nepal and Pakistan. Meer
This book gathers the latest advances, innovations, and applications in the field of building design and construction, as presented by researchers and engineers at the International Conference BUILDINTECH BIT 2022, Innovations and Technologies in Construction, held in Belgorod, Russia, on March 9-10, 2022. Meer
Great line managers are decisive, clear, inclusive, compassionate and fair, but there are too few of them around just when we need them most. They can make or break an organisation and energise or destroy the relationship it has with its employees. Meer
This book aims to be a comprehensive resource for crafting strategies to help private companies navigate and thrive in unpredictable and challenging operational landscapes. Meer
This volume explores organizational legitimacy in business, featuring examples from a variety of industries around the world. Synthesizing the most current theoretical insights and best practices, the contributing authors examine the ways in which organizational legitimacy can be understood, its perceived influence on the market, and the relationship between organizational legitimacy and overall organizational success. Meer
This work examines the rise of postmodernism in management scholarship and argues that the prevalence of postmodernist thought reflects a lack of understanding by management researchers of the core principles upon which Western business endeavour is based. Meer
Mit zunehmendem Kostendruck durch die Globalisierung wird Innovation zum zentralen Wettbewerbsfaktor westeuropäischer Unternehmen. Innovative Produkte sind margenträchtiger, jedoch wächst auch das Risiko des Misserfolgs. Meer
Musikbranche, Filmbranche und viele andere verdanken die kommerzielle Vermarktung ihrer Ideen und Inhalte dem Copyright. Die kontrollierte Nutzung, Vervielfältigung und Weitergabe geschützter Inhalte ist jedoch durch die stürmische Entwicklung der Informations- und Kommunikationstechniken aus den Fugen geraten. Meer
Herausforderung Cross-Media: Medienmanager sehen sich heute vor neuen Aufgaben. Die Mediennutzung ändert sich fortwährend und mit steigender Dynamik, ein Ende dieses Trends ist nicht absehbar. Meer
Insa Sjurts liefert eine komprimierte, jedoch umfassende Darstellung und Analyse der Medienbranche aus betriebswirtschaftlicher Sicht. In der dritten Auflage neu hinzugekommen sind eingehende Analysen der strategischen Handlungsmuster in der Medienkrise sowie Überlegungen zur zukünftigen Erfolgsträchtigkeit breit diversifizierter Medienkonzerne. Meer
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