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Sustainable Tourism

PaperbackEngels9780750623858 5-2-1998

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Meer

61,58

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Pharmaceutical Marketing

PaperbackEngels9780789015839 1-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

53,13

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Cases in Sport Marketing

paperbackEngels9780763708634 30-11-1998

184,20

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Cases in Marketing

PaperbackEngels9780761955702 10-10-1997

This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization. Meer

86,59

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,15

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

57,30

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Marketing Planning Guide

GebondenEngels9780789023377 23-11-2005

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer

184,20

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Marketing Planning Guide

PaperbackEngels9780789023384 9-11-2005

71,74

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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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T Hopkins

Sales Closing For Dummies

paperbackEngels9780764550638 7-4-1998

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. Meer

21,78

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T Hopkins

Sales Prospecting For Dummies

paperbackEngels9780764550669 3-4-1998

Prospecting finding and qualifying prospective clients is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Meer

20,39

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Scott Faragher

Beer Signs for the Collector

PaperbackEngels9780764312793 20-2-2001

39,80

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International Marketing Research – Opportunities and Challenges in the 21st Century

gebondenEngels9780762313693 27-11-2006

155,19

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Rich Bertoia

Country Store Advertising, Medicines, and More

PaperbackEngels9780764313271 31-3-2001

39,80

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Arnold Tilden

Rainmakers, Closers, and Other Sales Myths

PaperbackEngels9780761835486 25-12-2006

51,54

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New-Product Diffusion Models

gebondenEngels9780792377511 30-9-2000

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer

240,99

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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John Philip Jones

Advertising Organizations and Publications

PaperbackEngels9780761912378 20-4-2000

A guide to the 77 key organizations and publications in the field of advertising and marketing communications. Meer

76,08

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John Philip Jones

The Advertising Business

PaperbackEngels9780761912392 30-3-1999

238,26

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How Advertising Works

PaperbackEngels9780761912415 23-7-1998

This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'. Meer

200,72

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