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What are the secrets behind such spectacular new product successes as Slim–Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Meer
An easy–to–understand and easy–to–implement method for creating new ideas and new products
This book blows the lid off the so–called "idea gurus" by demystifying the creation of great new innovations. Meer
How can you be sure you are buying the company you think you are? Are you sure it is as good as the seller says? How can you be certain unexpected costs and obligations will not suddenly appear once you are the owner and responsible for them? Meer
When this classic text was first published in 1992 it provided a unique focus for the burgeoning concern for sustainability and sustainable organizational practices. Meer
This book applies John Carver′s highly successful Policy Governance(r) model to corporate boards. Carver and boardroom consultant Caroline Oliver explain the world′s only conceptually coherent operating system for boards. Meer
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. Meer
A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. Meer
Offering hundreds of tips, templates, checklists, and pointers to information in the public domain, Business Resumption Planning, Second Edition assists you in creating a rock solid recovery plan for any size organization. Meer
Investors and managers of major projects know how often they result in cost overruns and schedule delays. Risk Navigation Strategies for Major Capital Projects builds on conventional best practice to provide a risk-based view of current practices for planning and executing large international projects. Meer
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Meer
This Element proposes a description of the state of artificial intelligence today in terms of business processes and strategies as well as its societal reception. Meer
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations. Meer
Building Corporate IQ - Moving the Energy Business from Smart to Genius gives a clear outline of organizational intelligence and provides a framework for practitioners of good leadership. Meer
Is Silence Killing Your Strategy?In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. Meer
Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Meer
This book is one of the first to explore how Chinese companies are feeling the impulse of emerging business trends and seizing opportunities brought by technology innovation. Meer
This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. Meer
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Geen vragen, geen gedoe en lekker duurzaam.
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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