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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Meer
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Meer
Intellectual property rights are a key element in today's knowledge economy. Specifically, the use of patents as transactional elements has become widespread. Meer
Intellectual property rights are a key element in today's knowledge economy. Specifically, the use of patents as transactional elements has become widespread. Meer
Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist? Meer
Management research has traditionally assumed that leaders play an essential role in both public and private organizations and are required for a business to run smoothly. Meer
Management research has traditionally assumed that leaders play an essential role in both public and private organizations and are required for a business to run smoothly. Meer
The unprecedented challenges of today—a world-wide pandemic, climate disruption on a global scale, and an economic instability that knows no boundaries—require a leadership grounded in a profound and unflinching awareness of our interconnectedness and the existential stakes before us. Meer
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. Meer
This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Meer
Maximising reader insights into the theory, models, methods and fundamental reasoning of design, this book addresses design activities in industrial settings, as well as the actors involved. Meer
This book focuses on the process of creating and educating innovation leaders through specialized programs, which are offered by leading academic schools. Meer
This book discusses the importance of innovation and entrepreneurial ecosystems in supporting regional competitiveness. It also encourages academics, business professionals and policy-makers to rethink innovation ecosystems as drivers of regional competitiveness, demonstrating the complex interactions between regional economic and social actors, and their impact on regional competitiveness. Meer
This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Meer
This book seeks to build a shared understanding of Artificial Intelligence (AI) within the global business scenario today and in the near future. Drawing on academic theory and real-world case studies, it examines AI’s development and application across a number of business contexts. Meer
This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability. Meer
This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. Meer
This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. Meer
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