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paperbackEngels624 blz.9781292016559
2e druk
22-5-2024
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject. Meer
22% KORTING
paperbackEngels9781292307435
30-1-2020
paperbackEngels560 blz.9781292737225
8e druk
12-11-2025
Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Meer
paperbackEngels584 blz.9781292327891
7e druk
This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations. Meer