Een grondige gids voor marketeers op alle niveaus. Het geeft de 20 nieuwe elementen van de succesvolle marketingmix: planning, persuasion, publiciteit, positionering, productiviteit, partnerschappen, passie en nog veel meer.  Meer

An established reference work, this revised and expanded edition has over 200 new colour illustrations, updated bibliographies and extended international coverage of libraries and online resources.  Meer

The Handbook of Reading Research is the research Handbook for the field. Each volume has come to define the field for the period of time it covers. Volume IV follows in this tradition.  Meer

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments.  Meer

For junior college or undergraduate courses in hotel management, lodging operations, and hospitality. Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate.  Meer

uCertify Courses are online, flexible, classroom learning solutions designed to engage your students through interactivity and instantaneous feedback.  Meer

Secure higher marks in Pearson Edexcel A-level Geography coursework, using this step-by-step guide to complete the project with confidence.  Meer

PTE Academic is accepted by thousands of academic programs worldwide, including prestigious institutions such as Harvard Business School, INSEAD and Yale University.  Meer

If you are going to work closely with someone, you have to be able to make them feel recognized and valued.  Meer

If you are going to work closely with someone, you have to be able to make them feel recognized and valued.  Meer

For courses in fluid mechanics. This package includes Pearson MasteringEngineering™.   Introduces engineering students to the principles of fluid mechanics.  Meer

PTE Academic is accepted by thousands of academic programs worldwide, including prestigious institutions such as Harvard Business School, INSEAD and Yale University.  Meer

Authoritative. Accurate. Accessible. Brock Biology of Microorganisms setsthe standard for accuracy, impeccable scholarship, a visually stunning artprogram, and the use of cutting-edge research to illustrate basic concepts.  Meer

Our eText whiteboard software provides the coursebook in an interactive format, plus testing materials and reference sections. PTE Academic is accepted by thousands of academic programs worldwide, including prestigious institutions such as Harvard Business School, INSEAD and Yale University.  Meer

For courses in Strategic Management and Business Policy. This package includes Pearson MyLab Management.   Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability.  Meer

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach.  Meer

From the author of THE PARENT AGENCY comes a thrilling, funny and touching new adventure.  Meer

Personeelsmanagement gaat over omgaan met en leidinggeven aan mensen. Daarbij is het uitgangspunt dat élke manager idealiter een human resource manager is.  Meer