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paperbackEngels357 blz.9783642064708
1e druk
12-2-2010
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Meer
gebondenEngels185 blz.9783319206059
1e druk
3-9-2015
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation. Meer
gebondenEngels267 blz.9783030595302
1e druk
13-12-2020
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Meer