Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.  Meer

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  Meer

Om de verandering van een productgerichte onderneming naar een klantgerichte onderneming soepel te laten doorlopen, hebben de auteurs een model ontwikkeld dat hierbij helpt.  Meer