Dit boek gaat over de oorsprong van managementideeën en hoe deze worden ontwikkeld door consultants en goeroes.  Meer

The authors argue that a broader, more differentiated and more dynamic view of managerial audiences is essential in understanding the impact of management ideas as well as the nature of contemporary managerial work.  Meer

Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social responsibility.  Meer

Wij weten relatief weinig over de manier waarop kennis-gebaseerde innovaties ontwikkelen binnen adviesbureaus en hoe deze nieuwe ideeen in de praktijk worden vormgegeven.  Meer

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process.  Meer