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Boeken van Neil Rackham

Rackham, Neil
SPIN(R) -Selling
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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. Meer
Neil Rackham
SPIN Verkooptechniek
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Twaalf jaar onderzoek heeft geleid tot de verkoopstrategie die bekend staat onder de naam SPIN: Situatie-, Probleem-, Implicatie- en Nuttig-effect-vragen. Meer
Neil Rackham
Spin - Selling
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Neil Rackham
Major Account Sales Strategy
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This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Meer
Rackham, Neil
SPIN Selling
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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Meer

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