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Putting the Public Back in Public Relations

How Social Media Is Reinventing the Aging Business of PR

Gebonden Engels 2009 1e druk 9780137150694
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VOORDEEL - 55% korting

Samenvatting

Pr-technieken uit het verleden bieden geen garanties voor de toekomst. 'Putting the Public Back in Public Relations' leert u hoe u uw pr toekomstbestendig maakt. U krijgt tips en theorie over de inzet van sociale netwerken en Web 2.0.

Specificaties

ISBN13:9780137150694
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:314
Druk:1

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Over Brian Solis

BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and an award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world.

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Inhoudsopgave

Foreword by Guy Kawasaki
Preface: The Socialization of Media and PR 2.0
Introduction: Social Media = The Reinvention of Public Relations

Part I The True Value of New PR
Chapter 1 What's Wrong with PR?
Chapter 2 PR 2.0 vs. Public Relations
Chapter 3 PR 2.0 in a Web 2.0 World
Chapter 4 Traditional vs. New Journalism
Chapter 5 PR Is about Relationships

Part II Facilitating Conversations: New Tools and Techniques
Chapter 6 The Language of New PR
Chapter 7 Blogger Relations
Chapter 8 Social Media Releases (SMRs)
Chapter 9 Video News Release (VNR) 2.0
Chapter 10 Corporate Blogging

Part III Participating in Social Media
Chapter 11 Technology Does Not Override the Social Sciences
Chapter 12 Social Networks: The Online Hub for Your Brand
Chapter 13 Micromedia
Chapter 14 New “Marketing” Roles

Part IV PR 2.0: A Promising Future
Chapter 15 Community Managers and Customer Service 2.0
Chapter 16 Socialization of Communication and Service
Chapter 17 The Rules for Breaking News
Chapter 18 A New Guide to Metrics

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        Putting the Public Back in Public Relations