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Integrated Brand Marketing and Measuring Returns

Gebonden Engels 2010 9780230577343
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Specificaties

ISBN13:9780230577343
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Zeer goed Goed Voldoende Matig Slecht

Inhoudsopgave

Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen Brand Valuation and IMC; J.Seddon Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz Marketing Mix Modelling and Return on Investment; P.Cain The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh Measuring Media Audiences and Using Media Research; M.Balnaves

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        Integrated Brand Marketing and Measuring Returns