Introduction
SECTION 1: PREPARING
1. New Products -What Separates the Winners from the Losers and What Drives Success - Robert G. Cooper
2. An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses - Paul Mugge and Stephen K. Markham
3. Service Development - Thomas D. Kuczmarski and Rishu Mandolia
4. Business Model Innovation: Innovation Outside the Core - Heidi M.J. Bertels and Peter A. Koen
5. Open Innovation and Successful Venturing - Rob van Leen and Marcel Lubben
6. Success Factors of New Product Development for Emerging Markets 100 - Anna Dubiel and Holger Ernst
SECTION 2: STARTING
7. Effective Practices in the Front End of Innovation - Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt
8. Getting Lightning to Strike: Ideation and Concept Creation - Christopher W. Miller
9. Portfolio Management for Product Innovation - Scott J. Edgett
10. Identifying Significant New Business Opportunities: The Magellan Process - Deborah A. Mills and Paige Siempelkamp
11. We-ness, Knowledge Sharing, and Performance in New Product Development Teams
Hyunjung Lee and Stephen K. Markham
12. Virtual Teams in New Product Development: Characteristics and Challenges - Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey
SECTION 3: PROGRESSING
13. Obtaining Customer Needs for Product Development - Abbie Griffin
14. User Research for Product Innovation: Qualitative Methods - Gary R. Schirr
15. Market Analytics - Brian D. Ottum
16. Forecasting New Products - Kenneth B. Kahn
17. Social Media and New Product Development - Amy Kenly
SECTION 4: ACHIEVING
18. Developing Intelligent Products - Serge A. Rijsdijk and Erik Jan Hultink
19. Strategies to Improve NPD Governance - Steven Haines
20. Managing the Supply Chain Implications of Launch - Roger J. Calantone and C. Anthony Di Benedetto
21. Post-Launch Product Management - Steven Haines
22. Managing Innovation Paradoxes for Organizational Ambidexterity - Marianne W. Lewis and Constantine Andriopoulos
23. Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process - Rel S. Ambroz
SECTION 5: PDMA RESEARCH
24. Lessons Learned from Outstanding Corporate Innovators - Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs
25. The Difference between Goods and Services Development: A PDMA CPAS Research Study - Stephen K. Markham and Thomas Hollmann
26. The Emergence of the Product Innovation Discipline and Implications for Futher Research - C. Anthony Di Benedetto
Appendix: About the Product Development and Management Association (PDMA)
New Product Development Glossary
Author Index
Subject Index
