Avivah Wittenberg,
Alison Maitland
Why Women Mean Business
Understanding the emergence of our next economic revolution
Gebonden Engels 2008 1e druk 9780470725085Niet leverbaar.
Samenvatting
Nog niet eerder was er zoveel internationale aandacht voor het economisch belang van vrouwen. Hun positie als consument, werknemer en leider wordt erkend als een teken van gezondheid, volwassenheid en economische levensvatbaarheid. Zij vervullen een centrale rol in de oplossing rond de problematiek op de arbeidsmarkt (vergrijzing, ontgroening, dalende geboortecijfers).
'Why Women Mean Business' brengt de argumenten voor verandering naar het hart van de zakelijke wereld. Dit boek beschrijft de vele kansen voor bedrijven en legt uit wat vrouwen motiveert binnen de context van de arbeidsmarkt.
Trefwoorden
Specificaties
ISBN13:9780470725085
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:376
Uitgever:Jossey Bass
Druk:1
Hoofdrubriek:Economie
Thema:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Foreword by Niall FitzGerald KBE
Preface by Michael Kimmel
Acknowledgements
CHAPTER ONE: WOMENOMICS
Guarantors of growth
The strategic side of the gender divide
Opportunity cost
Valuing difference
Becoming “gender-bilingual”
Declining demographics is not destiny
21st century forces: weather, women, web
CHAPTER TWO: MOST OF THE TALENT
The “talent wars” are here
Female brainpower
Under-used talent
The role of business schools
Tapping into the pool
Recruiting: making women welcome
Retaining: structural repairs needed
Promoting: return on investment
Building better boards
Legislating solutions – the controversial quota
CHAPTER THREE: MUCH OF THE MARKET
Purchasing power – beyond parity
Female finances
Sex and segmentation
The many faces of marketing to women
Shut-your-eyes
Marginalise
Specialise
Prioritise
CHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO
A fresh look at traditional approaches to gender
Equal and different
Diversity dilemmas
Recognise that “best” is biased
Surprising sectors
A new approach to gender
Understand the starting point
Personalise the conversation
Manage the metaphors – the power of vocabulary and vision
The building blocks of bilingualism
“Getting it”: top management commitment
Management bilingualism: proactively managing difference
Empowering women: the knowledge and networks to succeed
Banning bias: identifying and eliminating systemic bias from corporate systems and processes
CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION
Key success factors
Awaken your leadership team
Define the business case
Let people express resistance
Make it a business issue, not a women's issue
Make changes before making noise
Don't mix up the messages
Give it a budget, not just volunteers
Preface by Michael Kimmel
Acknowledgements
CHAPTER ONE: WOMENOMICS
Guarantors of growth
The strategic side of the gender divide
Opportunity cost
Valuing difference
Becoming “gender-bilingual”
Declining demographics is not destiny
21st century forces: weather, women, web
CHAPTER TWO: MOST OF THE TALENT
The “talent wars” are here
Female brainpower
Under-used talent
The role of business schools
Tapping into the pool
Recruiting: making women welcome
Retaining: structural repairs needed
Promoting: return on investment
Building better boards
Legislating solutions – the controversial quota
CHAPTER THREE: MUCH OF THE MARKET
Purchasing power – beyond parity
Female finances
Sex and segmentation
The many faces of marketing to women
Shut-your-eyes
Marginalise
Specialise
Prioritise
CHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO
A fresh look at traditional approaches to gender
Equal and different
Diversity dilemmas
Recognise that “best” is biased
Surprising sectors
A new approach to gender
Understand the starting point
Personalise the conversation
Manage the metaphors – the power of vocabulary and vision
The building blocks of bilingualism
“Getting it”: top management commitment
Management bilingualism: proactively managing difference
Empowering women: the knowledge and networks to succeed
Banning bias: identifying and eliminating systemic bias from corporate systems and processes
CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION
Key success factors
Awaken your leadership team
Define the business case
Let people express resistance
Make it a business issue, not a women's issue
Make changes before making noise
Don't mix up the messages
Give it a budget, not just volunteers
CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO
Making bosses and babies
Best and worst: surprising results
Imperfect deal in America
Continents of contrast
Public policy pull, private sector push
CHAPTER SEVEN: FIGURING OUT FEMALES
What companies need to know about women
Discomfort with “politics”
The conversations that matter
Careers are not straight lines
Phase : ambition
Phase : culture shock
Phase : self-affi rmation
The lure of entrepreneurship
Alternative views of “power”
Sex, success and the media
Change agents on their own terms
CHAPTER EIGHT: TOMORROW'S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY” MEANS “PEOPLE-FRIENDLY”
New models of work
Fathers count too
Technology as enabler
The value of “grey” brainpower
Making the most of the “Me” generation
The future is already here
CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD?
New voices, new choices
New measures of success
A challenge for business
Index
Making bosses and babies
Best and worst: surprising results
Imperfect deal in America
Continents of contrast
Public policy pull, private sector push
CHAPTER SEVEN: FIGURING OUT FEMALES
What companies need to know about women
Discomfort with “politics”
The conversations that matter
Careers are not straight lines
Phase : ambition
Phase : culture shock
Phase : self-affi rmation
The lure of entrepreneurship
Alternative views of “power”
Sex, success and the media
Change agents on their own terms
CHAPTER EIGHT: TOMORROW'S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY” MEANS “PEOPLE-FRIENDLY”
New models of work
Fathers count too
Technology as enabler
The value of “grey” brainpower
Making the most of the “Me” generation
The future is already here
CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD?
New voices, new choices
New measures of success
A challenge for business
Index
Afgekapt op 60 regels
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
