The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e

Foreword by Natasha Nicholson.
<p>Preface.</p>
<p>About the Authors.</p>
<p>Part One: Foundations of Business Communication.</p>
<p>1 Characteristics of Excellent Communication (James E. Grunig and Larissa A. Grunig).</p>
<p>2 The Corporate Communicator: A Senior–Level Strategist (Nick Durutta).</p>
<p>3 Organizational Culture (Paul M. Sanchez).</p>
<p>4 Communication and the High–Trust Organization (Pamela Shockley–Zalabak and Sherwyn Morreale).</p>
<p>5 Communication Ethics: Think Like a Professional: Don′t Be Idealistic When Sorting Out Right from Wrong (Mark McElreath).</p>
<p>6 Corporate Social Responsibility: The Communicator′s Role as Leader and Advocate (Mary Ann McCauley).</p>
<p>7 Corporate Social Responsibility and Sustainability (Rob Briggs).</p>
<p>Part Two: Managing Communication.</p>
<p>8 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski).</p>
<p>9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter).</p>
<p>10 Issues Management: Linking Business and Communication Planning (George McGrath).</p>
<p>11 Communicating Change: When Change Just Doesn′t Stop: Creating Really Good Change Communication (Jennifer Frahm).</p>
<p>12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel).</p>
<p>13 The Role of Communications in Company Business Strategy (Kellie Garrett).</p>
<p>14 The Impact of Technology on Corporate Communication (Shel Holtz).</p>
<p>Part Three: Internal Communication.</p>
<p>15 Internal Communication (Brad Whitworth).</p>
<p>16 Communicating with a Diverse Workforce (Tamara L. Gillis).</p>
<p>17 Integrating Employee Communications Media (Steve Crescenzo).</p>
<p>18 Internal Branding, Employer Branding (Patrick Grady).</p>
<p>19 Communicating for a Merger or an Acquisition (Patricia T. Whalen).</p>
<p>20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D′Aprix).</p>
<p>21 Measuring the Effectiveness of Internal Communication (John Williams).</p>
<p>Part Four: Public Relations.</p>
<p>22 Public Relations Research and Planning (Don W. Stacks, Melissa D. Dodd and Rita Linjuan Men).</p>
<p>23 Media Relations (Wilma K. Mathews).</p>
<p>24 Investor Relations and Financial Communication (Karen Vahouny).</p>
<p>25 Government Relations: Connecting Communication to the Public Policy Process (John Larsen and Anna Marie Willey).</p>
<p>26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age (Alistair J. Nicholas).</p>
<p>27 Measuring Public Relations Programs (Mark Weiner).</p>
<p>Part Five: Marketing Communication.</p>
<p>28 Marketing Communication (Lorenzo Sierra).</p>
<p>29 The Engagement of Brands (D. Mark Schumann).</p>
<p>30 Customer Relations: Smart Organizations Think Like Their Customers (Morgan Leu Parkhurst).</p>
<p>31 Measuring Marketing Communication (Lin Grensing–Pophal).</p>
<p>Index.</p>