Over Hugh Wilson
Hugh Wilson is Professor of Strategic Marketing at Cranfield School of Management. Hugh has a mathematics degree from Oxford University, a postgraduate computer science degree from Cambridge University, and a prize-winning PhD in marketing strategy from Cranfield. Prior to joining Cranfield in 2004, he had 20 years' experience with IBM, Logica CMG, Xerox and others in consulting, product management and marketing strategy.
Hugh consults to a number of world-class companies on marketing strategy, customer centricity and sustainability marketing, as well as teaching on these topics. He is joint Director of the Cranfield Customer Management Forum, a syndicate of leading firms such as Royal Bank of Scotland, Deutsche Telecom and BP exploring best practice in customer relationship development. He is a frequent keynote speaker for industry conferences. Hugh's research interests include customer experience management, omnichannel management, and value propositions. His numerous journal articles range from Journal of Marketing to Harvard Business Review.
Hugh is listed in the Chartered Institute of Marketing's 'Guru Gallery' of 'the 50 leading marketing thinkers alive in the world today'. He has been honoured by the UK's Secretary of State for Industry and Tim Berners-Lee as one of the hundred individuals who have had most influence over the development of e-commerce.
