Internationalization of US Franchising Systems

Gebonden Engels 1999 1e druk 9780815333876
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

Specificaties

ISBN13:9780815333876
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:110
Druk:1

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Internationalization of US Franchising Systems