Entrepreneurship - International Student Edition
The Practice and Mindset
Paperback Engels 2024 3e druk 9781071942260Samenvatting
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward.
They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.
Specificaties
Lezersrecensies
Inhoudsopgave
Chapter 2: Activating an Entrepreneurial Mindset
Chapter 3: Facilitating Social Entrepreneurship
Chapter 4: Creating and Recognizing New Opportunities
Chapter 5: Using Design Thinking
Chapter 6: Building Business Models
Chapter 7: Developing Your Customers
Chapter 8: Testing and Experimenting With New Idea
Chapter 9: Developing Networks and Building Teams
Chapter 10: Creating Revenue Models
Chapter 11: Anticipating Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
Chapter 13: Financing for Startups
Supplement A: Financial Statements and Projections for Startups
Chapter 14: Navigating Legal and IP Issues
Chapter 15: Engaging Customers Through Marketing
Chapter 16: Pitching to Launch
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
