Fundraising with Businesses – 40 New (and Improved!) Strategies for Nonprofits
40 New (and Improved!) Strategies for Nonprofits
Gebonden Engels 2014 9781118615461Samenvatting
40 proven strategies for raising big money with businesses
There′s a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win–win pacts that drive sales and change the world. Nonprofits need guidance and practical know–how in this new age of mutually beneficial nonprofit and business partnerships.
Presenting forty practical fundraising strategies to help small to medium–sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for–profit relationships to begin a new era of doing good and well.
Presents new and improved fundraising strategies for raising money from businesses from in–store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.
Written by an experienced fundraiser and renowned blogger and speaker on business giving.
Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest.
The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful and lucrative partnerships.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Acknowledgments xix</p>
<p>1 Percentage–of–Sales Fundraiser 1</p>
<p>2 Register Fundraiser 7</p>
<p>3 Donation Box Fundraiser 13</p>
<p>4 Hashtag Fundraiser 19</p>
<p>5 Shopping Fundraiser 27</p>
<p>6 Action–Triggered Fundraiser 33</p>
<p>7 Pin–to–Give Fundraiser 39</p>
<p>8 Text–to–Give Fundraiser 45</p>
<p>9 Cash Donation 53</p>
<p>10 Product Donation 59</p>
<p>11 Company Giveaway Fundraiser 67</p>
<p>12 New Hire Fundraiser 73</p>
<p>13 Cause Product Fundraiser 77</p>
<p>14 Office Pool Fundraiser 83</p>
<p>15 Pinup Fundraiser 91</p>
<p>16 Facebook Likes Fundraiser 101</p>
<p>17 Check–in to Give Fundraiser 107</p>
<p>18 Payroll Deduction 113</p>
<p>19 Sports Team Fundraiser 119</p>
<p>20 Scan–to–Give Fundraiser 127</p>
<p>21 Shop–Walk Fundraiser 135</p>
<p>22 Collection Drive 141</p>
<p>23 Trade Show Fundraiser 147</p>
<p>24 Dress–Down/Up Fundraiser 153</p>
<p>25 Movie Theater Fundraiser 159</p>
<p>26 Facebook Contest Fundraiser 165</p>
<p>27 Donate–Profits Day Fundraiser 171</p>
<p>28 Buy One Give One Fundraiser 177</p>
<p>29 Matching Gifts 183</p>
<p>30 Round–up Fundraiser 191</p>
<p>31 In–Store Fundraiser 197</p>
<p>32 Halopreneurs 203</p>
<p>33 Signature Cause Product Fundraiser 211</p>
<p>34 Launch Fundraiser 217</p>
<p>35 Building Fundraiser 223</p>
<p>36 Dollars for Doers 229</p>
<p>37 Special Occasion Fundraiser 235</p>
<p>38 Coupon Book Fundraiser 243</p>
<p>39 Watch–to–Give Fundraiser 247</p>
<p>40 Business–to–Business Fundraiser 253</p>
<p>41 Fundraising with Businesses: Seven Steps to Success 259</p>
<p>About the Author 271</p>
<p>Index 273</p>
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