Buyographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Gebonden Engels 2013 9781137278630
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

Specificaties

ISBN13:9781137278630
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US

Lezersrecensies

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Inhoudsopgave

Introduction Chapter 1: THE CHANGING MIDDLE CLASS Chapter 2: HOW THE OTHER 18 PERCENT LIVE Chapter 3: HOME ECONOMICS Chapter 4: THE DEMOGRAPHICS OF FAMILY Chapter 5: THE MAJORITY MYTH Chapter 6: THE DEMOGRAPHICS OF CITY LIVING Chapter 7: THE DEMOGRAPHICS OF AGING Chapter 8: THE DEMOGRAPHICS OF HEALTHCARE Chapter 9: THE CONNECTED CONSUMER Chapter 10: THE CAR CULTURE CRASH Epilogue Appendix 1: METHODS AND DATA Appendix 2: THE MILLENNIAL DISCONNECT Notes Index

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Rubrieken

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    Personen

      Trefwoorden

        Buyographics