Brand Media Strategy

Integrated Communications Planning in the Digital Era

Gebonden Engels 2014 9781137279569
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Specificaties

ISBN13:9781137279569
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies – Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Brand Media Strategy