Financial Times Essential Guide to Developing a Business Strategy, The

Name: Financial Times Essential Guide to Developing a Business Strategy, The
Author: Vaughan Evans

How to Use Strategic Planning to Start Up or Grow Your Business

Paperback Engels 2013 9781292002613

Verwachte levertijd ongeveer 9 werkdagen

26,14

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Samenvatting

‘Vaughan Evans not only demystifies strategy, he provides a useful and enjoyable step-by-step guide to constructing effective business strategies.’

Jeff van der Eems, Chief Operating Officer, United Biscuits

‘A wonderfully practical and highly readable guide to strategy development.’

Marcus Alexander, Professor of Strategy and Entrepreneurship,

London Business School

‘This is an uncomplicated DIY strategy manual for the SME manager. It works perfectly.’

David Williamson, Managing Director, Nova Capital Management

YOUR ESSENTIAL GUIDE TO BUSINESS STRATEGY

Whether you’re an entrepreneur or a manager, The Financial Times Essential Guide to Developing a Business Strategy gives you the tools you need to build a powerful strategy and take your business to the next level.

By using its simple framework, you can achieve success without having to rely on external advisors or consultants. The innovative nine-step strategy process will help you turn your business goals into reality, whilst the lively anecdotes provide illuminating examples of strategy in action.

Follow this guidance to create a roadmap for enduring business success. This book complements and is a companion to the best-selling FT Essential Guide to Writing a Business Plan.

FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

“This is the most succinct and most practical handbook on business strategy on the market.”

Jules Goddard, Fellow, London Business School and co-author of Uncommon Sense, Common Nonsense.

Specificaties

ISBN13:9781292002613

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Algemeen management, Strategisch management

Serie:The FT Guides

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Inhoudsopgave

Introduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy     Part One: Strategy Development   1. Knowing Your Business   Identifying key segments    Essential example: Apple’s saviour segments Segmentation in a start-up    Essential case study: Extramural Ltd - the business   2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives    Essential case study: Extramural Ltd – goals and objectives   3. Forecasting Market Demand   Sizing the market Forecasting market demand    Essential tool: Moving averages    Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities    Essential case study: Extramural Ltd – market demand   4. Gauging Industry Competition   Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities    Essential case study: Extramural Ltd – industry competition   5. Tracking Competitive Advantage Rating competitive position    Essential tool: Product/market risk Reviewing resources and capabilities    Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up    Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd – competitive advantage   6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up    Essential case study: Extramural Ltd – strategic gap   7. Bridging the Gap: Business Strategy   Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision    Essential example: Sainsbury’s fights back Bridging the gap for a start-up Business strategic risks and opportunities    Essential case study: Extramural Ltd – business strategy   8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities    Essential case study: Extramural Ltd – corporate strategy   9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again    Essential case study: Extramural Ltd – risk and opportunity   Part Two: Strategic Planning