Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
U heeft gezocht op 9781292318103. Het product dat u zocht is niet meer in die editie leverbaar en is vervangen door de onderstaande editie.

Consumer Behavior: Buying, Having, and Being, Global Edition

Paperback Engels 2023 9781292452340
Verkooppositie 865Hoogste positie: 848
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Specificaties

ISBN13:9781292452340
Trefwoorden:consumentengedrag
Taal:Engels
Bindwijze:paperback
Aantal pagina's:544
Druk:14
Verschijningsdatum:4-12-2023
Hoofdrubriek:Marketing
ISSN:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS  
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture

Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Consumer Behavior: Buying, Having, and Being, Global Edition