International Business: The New Realities -- Global Edition

Name: International Business: The New Realities -- Global Edition
Author: Cavusgil

Paperback Engels 2025 6e druk 9781292462547

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5e druk | 2019 € 96,94 6e druk | 2025 € 87,56

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For international business courses.

A modern approach to international business International Business caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion (DEI) in the workplace.

Specificaties

ISBN13:9781292462547

Taal:Engels

Bindwijze:paperback

Aantal pagina's:596

Uitgever:Pearson Education

Druk:6

Verschijningsdatum:4-4-2025

Hoofdrubriek:Algemeen management

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Inhoudsopgave

PART 1: FOUNDATION CONCEPTS

-Introduction: What Is International Business?
-Globalization of Markets and the Internationalization of the Firm

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

-The Cultural Environment of International Business
-Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
-Theories of International Trade and Investment
-Political and Legal Systems in National Environments
-Government Intervention and Regional Economic Integration
-Understanding Emerging Markets
-The International Monetary and Financial Environment
-Financial Management and Accounting in the Global Firm

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT

-Strategy and Organization in the International Firm
-Global Market Opportunity Assessment

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS

-Exporting and Global Sourcing
-Foreign Direct Investment and Collaborative Ventures
-Licensing, Franchising, and Other Contractual Strategies

PART 5: FUNCTIONAL AREA EXCELLENCE

-Marketing in the Global Firm
-Human Resource Management in the Global Firm