Marin Marinov
Marketing in the Emerging Markets of Central and Eastern Europe
The Balkans
Gebonden Engels 2005 9781403947505
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
Specificaties
ISBN13:9781403947505
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
Introduction: Marketing in the Balkan Region; M.Marinov Development of Marketing in Albania; D.Vianelli, P.de Luca & R.Kajca Marketing in Bosnia and Herzegovina; M.Cicic & N.Brkic Marketing in Bulgaria; S.Marinova & M.Marinov Development of Marketing in Croatia; Ð.Ozretic-Dosen Marketing in the FYR of Macedonia; M.Marinov Marketing in Slovenia: Changes and Challenges; M.Makovec Brencic & I.Rojsek
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan