Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam.

Meer over Joep Cornelissen

Joep Cornelissen

Corporate Communication

Name: Corporate Communication
Rating: 3.0 (4 reviews)
Author: Joep Cornelissen

A Guide to Theory and Practice

Paperback Engels 2020 6e druk 9781526491978

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Samenvatting

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.

New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

Specificaties

ISBN13:9781526491978

Trefwoorden:communicatie, interne communicatie

Taal:Engels

Bindwijze:paperback

Aantal pagina's:336

Uitgever:Sage

Druk:6

Verschijningsdatum:20-7-2020

Hoofdrubriek:Communicatie en media

Thema classificatie

Economie, Financiën, Bedrijf en Management

Bedrijfsmanagement

Bedrijfscommunicatie en -presentatie

Verkoop en marketing

Public relations

Organisatiekunde en gedrag

Expertrecensies (1)

Corporate Communication

Louis Thorig | 7 september 2015

De wereld van het bedrijfsleven is voortdurend in beweging. In de afgelopen jaren hebben we te maken gehad met een aantal schandalen in het bedrijfsleven en met een wereldwijde financiële crisis, die beide een grote impact hebben gehad niet alleen op het handelsklimaat voor veel bedrijven maar ook op het gebied van corporate communicatie en reputatiemanagement. Daarnaast eisen stakeholders steeds meer inzicht, informatie en transparantie over het reilen en zeilen van organisaties. Het basisidee achter Cornelissens ‘Corporate Communication’ is eigenlijk om de lezer een up-to-date begrip aan te reiken over moderne theoretische concepten, modellen en praktische instrumenten die binnen corporate communicatie momenteel zijn te vinden.
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Over Joep Cornelissen

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.