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Corporate Communication

A Guide to Theory and Practice

Paperback Engels 2017 9781473953703
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Samenvatting

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

Corporate Communication, 5th edition, is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ's for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Specificaties

ISBN13:9781473953703
Taal:Engels
Bindwijze:paperback
Aantal pagina's:336
Uitgever:Sage
Druk:5
Verschijningsdatum:7-3-2019

Expertrecensies (1)

Louis Thörig | 7 september 2015
De wereld van het bedrijfsleven is voortdurend in beweging. In de afgelopen jaren hebben we te maken gehad met een aantal schandalen in het bedrijfsleven en met een wereldwijde financiële crisis, die beide een grote impact hebben gehad niet alleen op het handelsklimaat voor veel bedrijven maar ook op het gebied van corporate communicatie en reputatiemanagement.Lees verder

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Over Joep Cornelissen

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.

Andere boeken door Joep Cornelissen

Inhoudsopgave

About the Author
Preface to the Fifth Edition
Acknowledgements
Guided Tour
Companion Website

PART 1 - Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment

PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation

PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement

PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication

PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Glossary
Index

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