Fennemiek Gommer is a purpose-driven strategy and innovation consultant. She complimented her industrial design study with degrees in design thinking, brand strategy and business in the United States, Italy and France.
Meer over de auteursBoardroom Creativity
How to design the future of your business
Paperback Engels 2023 2e druk 9781781334065Samenvatting
Do you want to take your business to the next level, but don’t know where to start?
Boardroom Creativity advocates a creative yet practical approach for leaders who want to re-imagine and innovate their business for success – at board level and beyond. Packed with exercises and examples, and using the nine tried-and-tested principles that underpin successful business transformation, this book will enable you to:
- Recognise the key drivers of change for your business
- Identify the shared purpose and values of your organization to accelerate transformation
- Involve and empower internal and external stakeholders
- Design and safeguard the future of your business to cope with change and uncertainty
- Create an innovation culture and lead by example
- Redesign your board to stay future-proof
"Boardroom Creativity is a very useful guide when you know it's time for something different but you're not sure where to start. It gives a clear process and practical tools on how to design your future direction, leadership development, and even create your board." - Lino Tedeschi, Chairman and CEO of TESYA Group, Milan, Italy
"Boards are at the forefront of guiding organizational renewal to handle the unprecedented amount of change in the world. This book shares insights for how to approach innovation from board level and shows why you need to rethink your board work to stay future-proof." - Liselotte Engstam, Chair and Board Director, Researcher and Advisor, Stockholm, Sweden
"This is a book for those looking for inspiration on creative business development that also recognizes the importance of fair processes. I recommend it warmly." - Ludo Van der Heyden, INSEAD Chaired Professor Emeritus in Corporate Governance, Fontainebleau, France
"A timely message to change your business for the better. The authors' insights will propel your management teams to higher levels. The result is a clearer purpose, better focus, and more impact." - Guus Verhees, Impact Investor, Managing Partner SHIFT Invest, Randstad, The Netherlands
"I loved reading this book and am using it already. Today's complex business challenges require a creative approach that goes beyond brainstorming, and the examples and exercises inspired me to try out new ways of working." - Kerstin Stranimaier, Global Strategic Marketing Director of Huntsman Corporation, Basel, Switzerland
"Creativity is like energy or oxygen - you only realize how important it is when it's absent. Boardroom Creativity shows how to translate the abstract world of imagination and dreams into tangible realities. Creativity is what makes the progress of mankind possible." - Arash Aazami, Entrepreneur, System Innovator and Energy Transition Expert, Rotterdam, The Netherlands
“Boardroom Creativity demonstrates how powerful it is to bring creative people into the process when developing the direction of your business.” - Charlotte Møller-Andersen, Vice President Nordics & Benelux Zendesk, Copenhagen, Denmark
"Creative courage is essential for entrepreneurship - and it's a discipline - not a given. Applying these nine principles will help you to create remarkable opportunities." - Oscar Kneppers, Entrepreneur, Investor and Board Member, Amsterdam, The Netherlands
Specificaties
Lezersrecensies
Over Anne Mieke Eggenkamp
Inhoudsopgave
Why this book? 3
The joy of working together 4
Learning from others 7
What we’d like you to learn 8
PART ONE: THE FOUNDATION 11
1. CREATE: Innovation Is A Design Challenge 13
Create what is not yet 15
Design the future of your business 18
Daring to sacrifice your current business 20
Creativity matters 22
Summary 23
Reflection 24
2. CHANGE: It’s Time To Transform 25
Technology and humanity 27
We can do better 29
Complexity requires creativity 31
Focus on the long term 35
Summary 37
Reflection 38
3. CARE: Embrace Your True Purpose 39
See the light 41
Create an innovation culture 43
How to find your purpose and values 46
Purpose-driven brand positioning 49
Summary 51
Reflection 52
4. LEARN: Build Your Creative Confidence 53
Creativity can be learned 55
Using left-brain/right-brain as a metaphor 57
Leaders are learners 60
Creativity is a muscle 63
Summary 65
Reflection 65
PART TWO: THE BRIDGE 67
5. ACT: Learn By Doing 69
Business innovation is a journey 71
Design is an iterative process 74
Creativity all the way 76
Why fair process matters 80
Summary 82
Reflection 82
PART THREE: THE PRACTICE 83
6. ENGAGE: Involve And Empower People 85
Effectiveness = Quality × Acceptance 87
Understanding pains and gains 90
Include outsiders in your team 93
Diversity makes teams better 94
Summary 97
Reflection 97
7. ENVISION: Imagine A Better Future 99
Starting from the future 101
Creating scenarios for a changing world 104
Designing future directions for your business 106
The power of positivity 110
Summary 112
Reflection 112
8. EXPLORE: Make It Happen 113
The charm of three 115
Identifying the key shifts 117
Dream big, start small 120
Exploration is an ongoing journey 122
Summary 125
Reflection 126
9. LEAD: Redesign Your Board 127
Apply whole-brain thinking 129
Boards that lead 131
Sensing, pivoting and aligning 135
Create an innovation board 138
Summary 141
Reflection 142
APPLY: Conclusion 143
Lead by example 145
Improve your future readiness 146
Be kind to yourself 147
Stay in touch 148
References 149
Acknowledgments 161
The Authors 165
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan