Africa: Open for Business

Now is the time to take and grow your business to Africa.

Discover the vast, vibrant and diverse continent offering a wealth of human and natural resources that translate into opportunities for business.

In 'Africa: Open for Business' you will
- grow an Appetite to get on the ground and learn first-hand about the countries, cultures, risks, business environment and customers;
- ensure you have the Bandwidth to build relationships, find local leaders and understand the best market entry strategy and location;
- correctly invest your Capital in not just your business, but people and infrastructure as well.

Based on the author’s 30 years of wisdom, successes, experiences, mistakes, stories and friends she acquired working and living across Africa, this book challenges perceived ideas of Africa as a marginal continent. It is a call to go beyond the imagery of the past and to explore, embrace and invest in a twenty-first century continent.