Aline Krämer
Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities
Paperback Engels 2015 9783658089290
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Specificaties
ISBN13:9783658089290
Taal:Engels
Bindwijze:paperback
Aantal pagina's:386
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Strategisch management, Strategisch management, Inkoop en logistiek
Lezersrecensies
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Inhoudsopgave
Open innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan