Ghenadie Anghel
Doomed to Internationalization and Modernization of Corporate Culture
The Russian Experience of German Firms
Paperback Engels 2012 2012e druk 9783834934970
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
Specificaties
ISBN13:9783834934970
Taal:Engels
Bindwijze:paperback
Aantal pagina's:261
Uitgever:Gabler Verlag
Druk:2012
Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management
Lezersrecensies
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Inhoudsopgave
<p>Reflexive Economic Globalization</p><p>Role of Soft Factors and Intercultural Competence </p><p>Corporate Cultural Profile of German Companies </p><p>Self-Interrogation of Traditional Values and Practices <br>Challenges of the Global Information Age</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan